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BBDO brings this fantasy landscape to life in “Everywhere,” an immensely fun minute-long spot touting AT&T’s service that lets users stream live and recorded Direc TV content across their mobile devices without it counting against their data caps.
Staged in grand style by director Tom Kuntz, who’s worked on Direc TV campaigns before—included the famous “Cable Effects” ads—the new spot fairly crackles with TV and film references, cool cameos and familiar music cues.
The legal defeat hasn't stopped the wireless carrier from rushing out the first in a series of new ads as counter commercials to shoot down claims.
They've tapped funny man Luke Wilson to drive home the message that AT&T's 3G service is superior to Verizon's.
For those who want a little background, the 30-year-old actress escaped from Uzbekistan—the then-Uzbek Soviet Socialist Republic—to West Hollywood with her parents as a child before she earned a Bachelor of Arts from the University of California.Of course, they also make sure to mention their exclusive i Phone deal and Apple's impressive 100,000 applications.